Marketing manager duties and responsibilities? Health and family too!

In the chase for workplace success, marketing manager health seems to be forgotten at times.

Overloaded with duties and feeling halfway to burnout, we often don’t consider how that is taking away from other things that really matter – your attention to health and family.

Only recently, a Marketing Manager called me in and she said her entire working day, 5 times a week, is spent juggling the hours from dawn until the kids are tucked into bed in the evening.

When I asked why this is the case, her response identified technology as being to blame, largely because it has made things so fast and so volumous that coping with everything is near impossible.

At the office, she spent each morning raking through social media to stay on top of the comments and interaction.

Then she had her team to which she would delegate tasks and on top of that she had to continually find creative ways to generate leads, although these were burning a hole in her budget and a source of misery for sales people forced to cold call.

Under company marketing manager duties and responsibilities, she was now under pressure and stress and in truth, technology was largely to blame. But the technology at her disposal was actually only doing what it was expected to do.

The problem had always been the choice of technology and the way it was deployed.

This is the key factor in the art of modern marketing and lead generation. Because I am an outsider, I was able to take her a step back so she was looking in from the outside and then we theorised what is and what could be.

The solution soon became evident. Although she had a CRM, certain sales softwares and a plan, essentially it’s structure called for a lot of personnel power, so not only was she strained physically and mentally to the max, so were her support staff.

And what she – and her colleagues – soon realised is that all the hard work was coming at the expense of quality time with their respective families and to the eventual detriment of their wellbeing. One person admitted to experiencing regular nightmares where his workplace was the backdrop.

Essentially the stress and strain was so entrenched in his subconscious it was clearly having mental health implications.

We soon fixed most of the agony. Rather than getting into the detail, it’s simpler to say we re-evaluated what exactly their needs are and implemented technical solutions which dovetailed perfectly to not just meet the need but to also alleviate much of the human input into areas which should otherwise be managed and dispensed by technology.

For instance, the CRM was better empowered to make all the work flow and its returns more transparent, email marketing replaced laborious cold calling, lead generation came through PR and blogging which was outsourced.

The capital expenditure for this huge amount of technical gain cost a little less than hiring 1 in-house person. Suddenly everyone was much happier and healthier again and families saw more of mum and dad.

Physical and stress related breakdowns in the western world workplace are becoming far more common, but changing things for professionals in your position may be as simple as re-evaluating the software systems used by your department.

Naturally it takes more than a cursory glance to see how things for you could be changed for the better, but if you want a little insight why not download our e-book on this interesting issue? Apart from being free, it is prepared in simple English without too much detail to frazzle your mind. I am sure you will get some good ideas from it.