Ever since the early 2000's company's needed to align thier lead generation efforts to include the internet. Fast foward to 2017 and company's need the internet to generate leads and actually need to put lots of thought into it.
Let's face it, if lead generation is identifying and cultivating potential customers, what better way to do it than using the internet?
The infographic gives some insights into digital lead generation - click on the link below the infographic to read about some great online marketing efforts.