You’re fired! A successful marketer’s greatest compliment

Believe it or not, a marketer can be fired for being successful in exceeding expectations rather than failing to meet them

In reality, as you read on, you’ll find the client missed the real opportunity by not welcoming a huge influx of new business and leads.

Yet I admit it does feel like a twisted badge of honour to be axed for being successful in bringing in so much new business our client decided it’s best to put a stop to it rather than take on a new employee or two and profit from the growth spurt.

After all, would you sack an estate agent for selling your house 20% above reserve? Or threaten the car dealership when they announce you are the winner of a ‘two-for-one’ prize? Or would you shout in anger at the ice cream vendor for giving you a free extra scoop?

Don’t get me wrong, we respect our clients’ wishes at all costs, even though our advice was to expand and profit from the demand.

The true message from being sacked is that lead generation caused all the 'problems'. And not just any leads; good leads. So in a bizzare way we see it all as a compliment!

Because the customer had been dealing with a particular quality and quantity of leads since the inception of her business, the mental picture she formed of projected outcomes didn’t align with a contemporary model.

Although she outsourced the lead generation marketing, her expectations of returns were based on outdated methods which had a higher hit-and-miss rate.

Contemporary lead generation is more closely aligned to buyer habits than ever before. Hence the influx of new enquiries and business was a total surprise as it came in unexpected percentages.

No hard feelings of course. We are always glad to see Australian businesses grow through modern lead-generation practices.

Never forget, we value all our customers equally, whether we get sacked or not!