In your next monthly meeting when the executive management wants to see all the figures from your team’s endeavours, you’ll probably see the usual frowns when they see all the time allocated to cold calling.
Time spent on the phones with cold calling scripts, on really low percentage returns, does tend to tie a disproportionately high number of personnel resources for the returns.
Its old school, but it’s pretty much the only thing that most businesses know. So, as a sales manager, imagine if you could gain the following:
The habit of cold calling is outdated. ‘Why’, you may ask? Well, rather than answer that, I can pose a question:
If your CEO is the eccentric type, and he or she walked up and said, "Look, I know it’s normally beyond your scope of works, but can you find me a giraffe groomer as I need one urgently,” would you start cold calling to find the giraffe groomer?
I’d bet every hair on a giraffe’s mane that you would hit Google to find your solution.
This is what pretty much everyone in the business world is doing now to find solutions. So if the vast majority are searching for products and services using Google, you have to question the validity and sensibility of cold calling.
Although there aren't too many around, a good digital marketer or a capable digital marketing agency could show you how to actually eliminate cold calling and start to bring potential business inwards to your sales staff.
There is a simple method to this market shift, and we have gladly put it into very simple English, with some straightforward advice, in this brief eBook.
It won’t cost you a cent, but it will open your eyes to the best way to feed into the new buyer habit of the world.
Remember, the use of mobile phones for accessing the internet are constantly ascending in growth and are only going to become more powerful, so make sure you feed into Google’s streams and you won’t miss out.