If you are looking for a simple way to understand the outcome of good SEO versus the outcome from bad SEO, this is it......
Anytime someone has come to your legal practice and their needs fall outside your true skills base, that is equivalent to the outcome of bad SEO.
Because more and more potential clients are going to Google as step 1 in choosing a legal service, professionals such as yourself have never had a better weapon to attract from the exact catchment area that suits your business.
So how do lawyers get beyond the myths and recognise better SEO services?
Just like the millennium bug 15 years ago, SEO seems to have every man and his dog claiming to be a top practitioner.
But beyond the myths, good SEO services for lawyers really should nurture potential clients with critical vetting activities built in, such as:
And let's be open about it, SEO services for lawyers - as for any industry - can either deliver to you on a regular basis a whole set of nebulous statistics, or they could deliver data that drills down to show where your SEO is penetrating and where it isn't, effectively showing its ROI.
SEO is plagued by myths, but it shouldn't be. Like anything else, the more you can learn about it the better the perspective you have.
If you are keen to read about the myths as well as the true business power SEO can offer your law practice, feel free to download our e-book where experts succinctly help you out in very simple English.