SEO Is All About Being Number One

As I network with many businesses at events I often here from marketing managers and business owners how they are number 1 for "my business" & "a term that no one searches for". 

So my next question is if that generates leads and interest in their business?  Usually I am faced with an answer:

 "I don't know, I think it generates leads".

Over time we have employed a stategy when optimising search for businesses to make sure this does not happen.  As SEO experts, what we do is test out what works, converts and gets leads and enquiries through the door.

Benefits of doing this:

1. Measurable, accountable, flexible.  Using Google AdWords can show you how many people see your ads and what percentage click through to your website, or call you. Using the tracking tools, you can even see the actual sales your website is generating as a direct result of your ads.
2. Insights to know what is working.  You can see how your ads are doing at any time. You can even automate reports so you can get weekly, fortnightly or monthly summary with all your key numbers that matter.
3. Stop, start, pause, test.  You can try new search terms, test new ads, pause your campaign and re-start whenever you like.

After going through this process you will quickly work out what search terms bring your business leads and focus on what is converting.