CRM software is incredibly useful, and about 91% of companies that have 10 or more employees currently use a CRM system.
It can prove very helpful in a range of industries, and construction is no different. HubSpot is a very popular choice for construction CRM software that provides an all-in-one Platform as a Service (SaaS) solution. It contains a range of tools and integrates very well with many other applications that a business may already use.
Let's take a look at some of the key HubSpot features that make it a great choice for construction companies.
One of the best ways to maintain good relationships with customers is through quality communication. HubSpot makes it easier to engage with your users.
The free scheduling tool, for example, is ideal for letting customers quickly book calls through your website. Several useful tools within HubSpot help with communication, such as:
You can connect all of these tools directly to your single CRM to make it easy to keep everything organised. Additionally, your whole team from administration, sales, marketing and operations will have access to the information they need about customers. This will make it easier to serve them as needed.
Your website is incredibly important. It's the first place that many users will interact with your business, so a website that's easy to use and gives customers what they need is essential.
You can use HubSpot to design and launch your entire website, or just specific pages if needed. It's user-friendly and you don't need to have any coding knowledge.
A quality website should offer a good customer experience. Make it easy for people to find information, and you can even use a pre-made theme if you're struggling for inspiration.
You can manage your site through the CMS Hub. This will allow you to add content, update information, and more.
There are various elements to HubSpot, and inbound marketing is one of the most important. This is a practice that involves creating quality content that brings in customers. It targets users who are likely to have some interest in your brand, as it will be easier to convert these into customers.
You can use HubSpot tools to create suitable content such as blog posts and whitepapers that will appeal to your audience. HubSpot is always updating and providing new ways for businesses to succeed. It's worth staying up to date with the latest developments.
One of the biggest CRM benefits is the ability to collect user data, which can help you provide better experiences. Through contact segmentation, you can engage with different groups in different ways. It can even help you avoid sending out content that won't have much of an impact.
For example, if a customer has bought from you in the past, you don't want to send them marketing emails that are catered to first-time customers. You can organise customers into specific groups based on their current circumstances. Personalised content will help ensure your messaging is as effective as possible and can result in a better marketing ROI.
Being able to engage with your users is great, but you need to start by getting people to sign up in the first place. The simplest approach is to just ask them, but this may not prove very effective.
When growing your business, it's always ideal to use strategies that will drive the best results. Lead magnets are a great way to catch the attention of users. They provide information that can help solve people's short-term pain points and can vary depending on the type of content your audience is most likely to consume.
Common choices include:
The idea is that in exchange for them signing up to your email list, you'll offer something that can help them.
In every industry, there's competition. One of the best ways for you to succeed is to establish your business as an authority within your industry. This will help you establish long-lasting relationships and build up trust among your customers.
Lead nurturing campaigns give you a chance to show that your brand is reliable and trustworthy. Provide informative insights and valuable content through email communications. Your audience can then learn more about your brand and the problems you solve.
When it comes to business technology, being efficient is crucial for increasing productivity and getting better results. Many businesses automate processes these days, as it can help you save a lot of time and money and reduce error.
Buyer's journeys are rarely linear, and it's not realistic to keep track of what stage all your different users are at. HubSpot Workflows lets you create If/Then scenarios to help ensure people are sent suitable communications based on their actions. Once you have everything set up, you can let it run on its own.
On top of ensuring users are sent the right communications, this will also make sure they receive them at the best time. It will be much easier to attract an interested user, close a sale, highlight a promotion, and more.
It can be tempting to reach out to users as soon as possible, but this may not be the best approach. HubSpot has a lead-scoring feature that lets you assign points to specific actions. You can then measure how likely a user is to become a paying customer.
For example, you can set a low point value for someone who often reads your articles but hasn't gone beyond this. Their score may then go up if they request information. Your team can focus on those with the highest lead scores, as it will be easier to convert these individuals.
There are various options for building and construction CRM software, but HubSpot is one of the best. It's easy to use and allows you to engage with your audience in the most effective ways.
We can help develop a reliable five-stage plan to optimize your HubSpot for business growth. We offer various pricing plans and invoice everything before we get started so you don't have to worry about being locked in an ongoing contract. Schedule a call with one of our advisors to get started.