“Increase lead generation” is something most marketing managers hear as an echo in the collective heads.
But does your head hurt even more each time yet another tired old database is purchased and the return ratio is low and the work put into it very high?
You want to talk to a social media marketing agency but don’t understand what they really do, or whether they actually understand your business well enough to help properly in the chase for more clients and better clients?
The online spectrum pretty much controls marketing in the modern digital age. If you are not prepared to accept this outcome then there is no point in further investigation. But if you do think about how to better use online optimisation and dovetail into people’s Google searches to generate leads, then pick up knowledge bit by bit as it will start to make sense.
Put simply, written content is the most potent weapon for marketing managers to achieve lead generation. It reaches further, is accessible to most, and has the best enablement for web optimisation.
Furthermore, if set up intelligently, it can be tweaked whenever you like to enhance its performance and will genuinely have a legacy and critical mass working for your Sales and Marketing staff – and it will bring them together!
If you are prepared to disband any bond to old style lead generation strategies and open your mind to an outcome for today and beyond, it will begin to make sense.
But before you take on a new team of employees or a social media marketing agency and blast them out of a cannon demanding results, get some basic knowledge first.
Much of the outcome is based on content, so it’s words that empower your sales and marketing and ultimately the lead generation strategy.
Have a quick read of our e-book. It’s free, in simple English and has enough information to give you an overview of how life for a Sales Manager can be completely different and much easier if you focus on a tactical shift that dovetails into what your new clients want.