Cold calling alternatives

If you could eliminate cold calling and have new clients come to you voluntarily instead, would you say no?

Although cold calling isn’t exactly dead just yet, we know that sales teams around the world are happy to hear it is being replaced by the ‘warm lead’.

The warm lead is all about getting off the telephone and extracting from your experienced Marketing Director’s mind  - and also from the minds of your sales staff – all that valuable knowledge and using that to attract leads.

Any time you do a Google search yourself, you are brought to some information somewhere on the internet which Google interprets as being useful for your very need.

Nobody has called you cold; instead, this better marketing has brought you to your potential supplier. This is how warm lead generation works. It is the ultimate in cold calling alternatives.So why aren’t you doing this instead of asking your sales team to demoralise themselves by cold calling?

Your knowledge is your marketing tool. You just need to turn it into words which Google can use for you to find better clients.

It takes some understanding and implementation of these 6 steps:

Step 1: Forget what you knew

Step 2: Understand who you are talking to

Step 3: Have customers come to you

Step 4: Be the organisation they familiarise with

Step 5: Centralise the process

Step 6: Maximise your website

It takes a bit of effort and application, but ask yourself if cold calling is worth doing these days?

Have customers come to you

Wouldn’t you rather be future-proofing your business so your content is out there as a permanent asset bringing customers to you?

Alas, it is a brave new world in the quest for more clients, but it’s a lot more methodical and achievable than you might think.

Why not grab some more basic information? You can download our free e-book 6 steps to replacing cold calling with warm conversation.

It will definitely answer a few basic questions and put you at ease.