Not too long ago, an agency would have come to you with a plan to give your business worldwide publicity.
That’s all good in theory, until the quote came in and there was no way of paying for something like this without selling your house, your car, your clothes and probably a small island if you owned one.
Things are different today. While image branding through logos and other pictorial methods still has its place, nowadays you can straight-out tell the market what you are all about.
And you can do it globally and, believe it or not, you can actually afford it.
Today, much of marketing is about content. And while this claim is fast sounding like an international platitude, it has truly taken over and the key marketing ingredient for the modern world.
At the risk of mildly offending our various associates out there in media circles, you now need skilled writers in a publicity agency way more than you do design artists.
But don’t just produce content for the sake of producing it. Anything you say must be to the point, skilfully prepared and, most importantly, placed in the ideal media vertical or platform to bring most benefit.
You can now tell the entire world, in various ways, exactly what your business is all about and even streamline enquiries from your efforts and perpetually, and smoothly, adjust your messages as your business grows.
Old style, stagnant branding is making way for dynamic, adaptable comms based marketing and puts so much power into the hands of your business – and it’s all affordable.