Ian Jacob

Ian has 16+ years of experience in the online world he has seen the evolution of web marketing and advertising online. His goal is to make his clients marketing & advertising profitable.

Blog Post by Ian Jacob

1 min read

Is there a way to eliminate cold calling?

Cold calling alternatives, or complete elimination of the dark art, are like some ...

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1 min read

Sales v Marketing conflict - can I overcome it?

Australian businesses are plagued with the ultimate political divide. The operations ...

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2 min read

Bank of America's smarter marketing during financial crisis

If you have found your way to this page there is every likelihood a financial crisis is ...

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1 min read

Digital marketing lacks control? Not when you're the global publisher

I have never claimed to be a clairvoyant, but for those of you following anything I say ...

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2 min read

Lead generation from your website

OK, so you are a marketing manager – or perhaps even a business owner – and the challenge ...

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5 min read

Malcolm Turnbull’s free lesson on how NOT to brand manage

First of all, it must be said that Malcolm Turnbull is held in high regard in this ...

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3 min read

Market Smart To Help Your Sales Force

This is the challenge for pretty much every business, regardless of industry.

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3 min read

Kerry Stokes announcement ultimate compliment for our marketing

In the financial year just gone, it was refreshing to hear an Australian broadcasting ...

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3 min read

5 reasons why your marketing is failing

This is nowhere near as devastating as it first sounds. Marketing is a lot like any ...

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