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Charlene Jacob

Blog Post by Charlene Jacob

2 min read

What is Inbound Marketing from a Wife's Perspective?

This blog was written in 2016 but we thought it deserved to be published again - it is ...
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1 min read

How I ended a stalemate between a marketing director and a sales director

Now let’s get it straight from the outset. I am no crusader in the domain between sales ...
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2 min read

Sales v marketing = revenue v value

Just today I sat for an hour talking with two other experienced marketers about a great ...
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2 min read

Buyer personas are most effective in eliminating cold calling

This issue has been brought to us many times. The funny thing is we shouldn’t really have ...
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2 min read

End cold calling and start getting leads

One of the more familiar battles for Marketing Directors all around the world is how to ...
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2 min read

Sales and marketing - it’s all so clear outside our windows

Only last week at a business event did it become clear just how little is understood ...
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4 min read

Leads and marketing – things I DON’T want to hear from you

Recently I had the displeasure of dealing with a business owner with such arrogance and ...
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2 min read

The Cost Of Not Knowing What Marketing Is

Beyond Advertising Anger
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