Are you suffering from Marketing Manager burnout?

If the answer is yes, you are probably in the majority group of 'overloaded marketing manager'.

Marketing burnout is so common and it’s very unlikely your abilities have anything to do with the issue. The challenge is technology – there is so much of it at our disposal in the digital world you don’t know exactly how to rein it in, control it, and manage that online content platform every company is desperately wanting.

So our advice is?

• Don’t try to do everything!
• Reconfigure your platform
• Don’t be a Marketing Manager overworked

There is no shame admitting there are too few hours in the day to complete every task you feel is required to manage a content loop and digital marketing.

Don’t try to do everything

With so many different media streams, avoid trying to choose anything and everything. Take a calculated step back and see if there is a ‘spine’ holding everything together.

Not setting up a spine is arguably the most overlooked aspect of digital content marketing which takes your business to the entire world if you want it to.

Reconfigure your platform

Often the issue is your CRM, or whether you use one at all. With so much information flowing around you, it’s critical to get this right so as not to be overloaded. Once you are overloaded, the disorder and associated stress will quickly be an avalanche and burnout will follow.

With the right ‘spine’, you can be comprehensively testing and analysing all ideas and concepts well before preparing any marketing material and activity. This ensures everything you do is optimised not just to market your business but to dovetail into what your most likely customers are searching for on Google.

If you check your weather App each morning ahead of dressing for the day, why aren’t you positioning your marketing as strategically ahead of your customers searching on Google?

Don’t be a marketing manager overworked

By getting the spine right, whether through a CRM, website the right optimisation or any combination of the above, we can all but guarantee you will not be overloaded.

This is because you will be managing sensibly rather than reacting and racing against time.

A marketing manager overworked is something we see so often yet it’s so easily remedies. This is very unfortunate as good talent is basically suffering from burnout.