.png?width=300&height=133&name=sbf-logo-powered-by-hubshots-text%20white%20(1).png "logo"){kind=logo}
.png?width=320&height=132&name=sbf%20powered%20by%20hubshots%20(1).png)
As a business owner or marketing manager, it is almost certain you once or twice hit that wall and thought: ‘what the hell is advertising’ and ‘what on earth is marketing’?
Until just recently, these two mythical businesses sciences had been lumped into the same basket and nearly always sold in a bundled package (and never cheaply either). Very few dared make a distinction. It's likely you feel overloaded.
Yet, with high speed modern communications, you may want to consider the following ....
- Advertising: is what you want potential clients to hear you say
- Marketing: is what you want potential clients to know you think
To share what you think, on behalf of your company or business, has never been more prominent.
Not only does the internet give you this huge power, studies in western nations reveal that about 70% of clients who find you on the web have actually chosen to do business with you even before they formally make contact!
It’s easy to gloat through slogans about how fantastic your organisation is, but does this mean much today in such a highly empowered buyer’s market?
The market wants to know what you THINK! The respect gained by thought leadership is priceless and won’t cost you the kind of sums the Mad Men of advertising ripped from client bank accounts.
And your new market is global. So get blogging, work your website, create e-books, white papers, press releases and social media pages and be a marketing and advertising machine!
If you want to know some modern realities and put it into your own business perspective, you are welcome to download our free e-book containing some basic advice - especially if you feel overloaded. It is an informative window into the pure power and control you can get through contemporary marketing!
