This advertising commercial for Sprint.com - USA is a little old now but I thought it is great at illustrating what is happening today online as everyone gets connected.
While your pondering that you may also have a think about this:
- 16.2 million Aussies are online, be it on a computer, mobile or tablet.
- On average people spent 21.7 hours on Internet (Neilsen Research 2010).
- 37% of Australians have smart phones, that is the 2nd highest globally!
- People aged 25-34 are the highest users.
- 3% of small to medium businesses use Google to advertise and grow their business.