5 simple actions to better marketing with digital media

We know a lot about publicity in the contemporary world, but with Google and the internet dictating changes, we learn something new every day..

And just recently, we personally witnessed at a large company the surefire way to ensure life at work for its employees would be a hard slog.

Every single component of the company’s publicity, online optimisation and lead generation machine was being handled by a different outsourced provider!!

Unfortunately, we never made it as far as the actual proposal stage. Can you guess why? The two people trying to manage this crazy situation were just so overwhelmed and stressed by the digital media workload, in exasperation, they opted out of finding a timeslot for us.

So, to others in similar circumstances feeling the pain of their marketing failing – here are 5 simple actions you can take to fix the situation in each media bracket

1. Content and PR: find a content specialist and stick with them
2. SEO, Keyword and all other online optimisation: use that same specialist as above
3. Social media traffic: use that same specialist as above
4. Website maintenance: ditto
5. Advertising: ditto

By now, not only is the pattern clear, but you are getting the picture. By outsourcing to five different providers, the two genuinely pleasant and intelligent fellows were spending more time trying to manage all the data and content traffic, precious little time was devoted to structuring a platform for lead generation and finding more clients and better clients.

One poor fellow spends the first three hours of his day responding to Facebook traffic. Essentially, they were working so deeply in the system when in fact they should be working on the system.

Rather than taking advantage of the streamlined marketing power available today and wiping out inefficiency, they were about as far as possible from the perfect marketing solution as you could be under the circumstances.

Even the company website, a powerful hub for all the blogging and PR let alone the paid advertising), needed a very close analysis and re-positioning.

But, we are not here to peddle gloom. It costs nothing to step back with a neutral person and look at how everything is managed - your Search Engine Optimiation (SEO) and keywords, website, PR, advertising, content, email marketing and anything else you can think of - and make the necessary changes.

If it is disparate rather than consolidated, there is always more chance of problems and clutter for management.

Even if you don't have anyone right now to stand beside you and look at it all objectively, take some time to reflect and write down what you can improve. Remember, often its the simplest of suggestions or ideas which can lead to the most beneficial changes.